In the beauty market’s high-speed game, being noticed is more than having a product—it’s where the action is. For purchasers, vendors, and companies looking to penetrate new markets, there’s nothing like the excitement of face-to-face encounters at an international beauty exhibition. If you have to discover new products, sit down with manufacturers, or establish OEM relationships in Russia, shows are where you begin.
But of course, with all of them available, which would you put at number one?
This brings us to InterCHARM-one, one of Europe and Asia’s largest and most influential beauty trade shows. If you’re considering entering the Russian market or building stronger alliances with Russian b2b cosmetics suppliers, then InterCHARM is something you won’t want to miss. In this guide, we’ll show you exactly how to maximize your time in Moscow this October.
What Is InterCHARM and Why It Matter
If you don’t know InterCHARM yet, get to know it. InterCHARM is the biggest beauty fair in Eastern Europe. It takes place October 15–18, 2025, in the Crocus Expo Center, Moscow. It features more than 1,600 exhibitors, 80,000+ professional visitors, and more than 60,000㎡ square feet of exhibition space, and that’s where everything that’s happening in the world of cosmetics and skin care, intelligent beauty devices, and spa equipment takes place.
But what specifically makes InterCHARM special?
First of all, it’s not exactly a product demonstration—it’s actually a b2b exhibition with the sole purpose of creating actual business opportunities. Want to know about new beauty technology or learn about green packaging? This show is where European and American B2B cosmetic suppliers are brought to Russian and foreign buyers, manufacturers, and distributors.
If you are looking to buy OEM partnerships in Russia or to enter the fast-growing Russian b2b foreign trade market, you have to be there. InterCHARM puts you in front of the decision-makers. And as more and more international companies seek to expand to Russia, your being there becomes more relevant.
Now that we’ve covered the “why,” let’s discuss the way to prepare for the 2025 Russia Beauty Show with confidence.
Preparation Tips for the 2025 Russia Beauty Exhibition
Successful trade shows don’t start on the floor—they start weeks or even months in advance. If you’re going to make the most of your trip to InterCHARM, a little planning is your best strategy.
Step 1: Make Advance Appointments
Utilize InterCHARM’s official website to book meetings with prospective partners. You may sort exhibitors by category—if you require beauty equipment, skincare products, or manicure materials. Quality suppliers are usually located in Hall A or on central aisles, so book your spot now and select yours judiciously.
Step 2: Get Your Visa and Travel Plans in Order
To attend the 2025 Russia Beauty Exhibition, you will need a Russian business visa. Luckily, you can get the invitation letter you need from the exhibition organizers. Book your hotel as close to Crocus Expo as possible—Moscow traffic is bad, and you don’t want to be stuck on the road for hours in the rush hour.
Step 3: Pack Smart
Here is a quick checklist to make sure you’re properly prepared:
- Documents: Passport and visa (and copies), your e-ticket flight, and appointment confirmation.
- Business Tools: Carry English and Russian-language business cards, a list of product demand, and contract templates.
- Technical Equipment: High-capacity power bank (20,000mAh and above) and Type C or F plug adapter. Power outlets on-site may become scarce.
Whether you are a first-timer at beauty exhibitions or have experienced it all, this planning phase is important. But there is one thing that most people realize too late—language.
Bridging the Language Gap: Translation Tools That Work
Let’s be real—language barriers can stall even the best deals. While some Russian vendors may speak English, it is always best to be safe than sorry. That is why the right translation tools are what will make or break your experience.
Among the best choices that we recommend for InterCHARM visitors are:
- SayHi Translator: Great for real-time conversations. You can even use it offline, which is super convenient for spotty Wi-Fi.
- iTranslate: Ideal for quick-fire, casual questions.
- Haijing AI Translate: Proficient in translating and interpreting technical terminologies in the b2b cosmetics industry.
- FOX Translate: Best suited for? Translating contracts, brochures, or even user manuals.
These tools aren’t just helpful—they’re essential, because you’re working with Russian b2b cosmetics suppliers or attempting to decipher technical product specifications.
Feeling confident about communication? Great—because now it’s time to move around InterCHARM like a pro.
Smart Navigation: How to Navigate InterCHARM Like a Pro
With over 1,600 booths and a dozen or so product categories, InterCHARM is overwhelming. Don’t worry, however—there’s an order.
Use the InterCHARM App
Seven days before the event, the official event app goes live. It’s your go-to resource for booth numbers, agenda schedules, and exhibitor news. Download it early and refresh often.
Travel Smart
- Metro: Take the Purple Line and alight at Myakinino Station, and it will directly lead you to Hall B.
- Shuttle Buses: If you’re staying near Tverskaya Street, free shuttle buses run every hour to the venue.
This exhibition guide isn’t as much about arriving—it’s about making the most of your time when you get there. So, let’s consider how to structure your day for maximum impact.
Time Management and Negotiation Hacks for Buyers
You’ve made it, you’re signed up—now what? To maximize your time spent at this b2b conference, one must be deliberate.
Follow the “Golden Time” Plan:
- 10:00–12:00 AM: Go to leading suppliers—crowds are light, and teams are more concentrated.
- 2:00–4:00 PM: Look at forums such as “AI Beauty Trends” or “Market Access in Russia.” These are goldmines of information.
- 5:00–6:00 PM: The demo rooms typically carry demo products at terrific prices.
Build Trust and Close Sales
- Highlighting past successful projects and bringing samples or reports, if available.
- Tracking the event on a daily basis, save the new contacts in your CRM, and send thank-you or summary emails.
In brokering Russian OEM deals, follow-through is as vital as the original handshake. Good intentions, however, can unravel at the seams if not supported by sound risk management, so let’s talk about how to protect your business.
Avoiding Risks: Compliance and Logistics Tips
Entering a new marketplace is always accompanied by its own special pitfalls, and Russia is no different. However, with a little planning, most of the pitfalls can be avoided.
Logistics and Payment
- Shipping Samples: Use the event’s official logistics carriers to prevent customs issues.
- Payments: Adopt secure payment terms like letters of credit (LC) or T/T 30% deposit. Avoid 100% advance payment.
Be in Compliance with Russian Laws
- From 2025, cosmetic packaging must bear a Russian label. You will also need a declaration of conformity.
- Important: Never bring any CBD samples with you—these are illegal and can be confiscated by customs.
While the Russian b2b foreign trade environment evolves, staying current is your greatest defence. And if you want to make long-term connections with European and American B2B cosmetics suppliers, being compliant is the key to keeping those doors open.
Conclusion
InterCHARM is not just a beauty show—it’s your door to one of the fastest-growing markets in the world for cosmetics. Russia has a growth of over 16% and a market size of $30.4 billion, and it’s the ideal place to source, sell, and establish.
We at BonnieCo are privileged to be a part of this prospering community. With decades of experience in b2b cosmetics, international sourcing, and OEM collaboration, we’re committed to assisting you in sourcing the appropriate solutions—be it Russian b2b cosmetics suppliers or European and American B2B cosmetics suppliers to launch new ideas in your brand.
So don’t just visit—engage. Come prepared. Plan strategically. And have this guide to the show be your resource to help you make the most of the event.
See you at InterCHARM in Moscow this October. Let’s create something beautiful together.
BonnieCo, with over 15 years of experience in cosmetics manufacturing and private-label services, specializes in providing OEM/ODM one-stop solutions for your skin and hair care products.
Frequently Asked Questions (FAQs)
1. What is InterCHARM?
InterCHARM is Russia’s and Eastern Europe’s largest beauty exhibition. It brings together beauty business companies, suppliers, and customers from all over the world to discover new products and business prospects.
2. Where and when will InterCHARM 2025 be held?
It is scheduled on October 15–18, 2025, at Crocus Expo Center, Moscow, Russia. The event is scheduled on all days from 10:00 AM to 6:00 PM.
3. Why should you come to InterCHARM?
It’s a great way to contact top b2b cosmetics suppliers, find trends, and establish OEM relationships in Russia. You can also discover new products and contact serious business buyers.
4. Is InterCHARM only for big companies?
No. No matter if it’s a large company or a small company, InterCHARM invites all beauty professionals wishing to grow in the Russian b2b foreign trade market.
5. What do I bring to the exhibition?
Bring your passport, visa, business cards, the product list you are looking for, and computer gear like a power bank and plug adapter. Check out our exhibition guide for a full checklist to get you ready.
6. Do I need to speak Russian to attend?
Not exactly, but it is a help. We recommend employing tools such as SayHi Translator or iTranslate for live chats. If you require assistance in communicating with Russian b2b cosmetics suppliers, translation apps are an intelligent solution.
7. Does BonnieCo have OEM services?
Yes! BonnieCo provides high-end OEM and ODM cosmetics beauty product solutions, such as product R&D, design, and packaging. We are in touch with both the American and European B2B cosmetics manufacturers and will assist you in selecting the appropriate partners.
8. Where is BonnieCo located at InterCHARM?
Our representatives will be attending InterCHARM 2025. Details of the booth will be published on our website closer to the event. You are also welcome to contact us in advance of the show to schedule a meeting.
9. How do I reduce business risks at InterCHARM?
Use authorized partners in logistics, do not prepay 100%, and have your products conform to Russian packaging and labelling measures. BonnieCo can also assist you in ensuring compliance with your trade path.
10. How do I get more information or contact BonnieCo?
Visit and find us at bonniecobeauty.com to discover our b2b beauty solutions, meet our team, and download helpful guides like this one.
