If you work in the beauty sector and are looking to add new products to what you offer, attending the 2025 Russia Beauty Exhibition—also known as InterCHARM—may be the best thing you can do this year. This B2B international exhibition brings together some of the world’s most reliable OEM suppliers, beauty manufacturers, and industry leaders under one roof.
It’s not just a great beauty show, but InterCHARM is also a chance to meet potential partners face-to-face. You can feel the products, taste the samples, and ask real questions. It’s something you cannot replace with emails or Zoom calls, especially in the field of Russian B2B foreign trade.
Whether you’re a buyer, owner of a brand, or a representative of European and American B2B suppliers of cosmetics, this guide is here to assist you in getting the most out of your visit. We will discuss how to assess your suppliers, prepare for the show, negotiate, and why BonnieCo is a company you cannot afford to miss this year’s show.
How to Evaluate OEM/ODM Suppliers at InterCHARM
Not all OEM suppliers are created equal. Finding the right one in a busy show such as InterCHARM is knowing what to look for and how to identify a good partner within a short period of time. So, how do you determine their strength and potential?
Start with the Basics: Factory and Company Credentials
First, check whether the supplier is licensed and certified. Ask to see their business license, manufacturing permit, and certifications like GMP, ISO 22716, or CE. These certifications ensure that the factory meets local and international standards.
Second, consider the size of the factory. How many staff? How many production lines? Can they keep up with your order volume or meet deadlines? These are important questions when considering OEM deals in Russia.
Don’t Underestimate Their Technical Skills
A quality supplier should have an R&D department to help with the development or adaptation of products for your brand. Check if they have patented technology or have worked with other large brands before.
This is typically a sign that they know what they are doing.
Customization is a big deal in b2b cosmetics, especially if you are launching a new line of products. Ask if they offer complete OEM/ODM services, such as packaging and formula alteration.
Quality Control Is Everything
Even the most beautiful product is nothing without quality control. Inquire from suppliers if they check. Do they check the material prior to manufacturing? Do they check goods prior to shipping?
Most Russian B2B cosmetics suppliers offer sample testing or allow a factory audit. This ensures that your order will be acceptable.
Can They Adapt to Sudden Changes?
Finally, look at their supply chain. Are their goods locally sourced or imported? What happens if they experience a shipment delay or a sudden spike in demand?
Flexibility and preparedness are the traits of an effective supplier in the case of Russian B2B foreign trade.
Getting Ready for the 2025 Russia Beauty Exhibition
So you’re off to InterCHARM. Great! But to attend without a plan is to go to the supermarket without a list—you’ll be bewildered in minutes. Here’s how to plan like a pro and make the most of this B2B show.
Set Clear Objectives Before You Arrive
Before you even book your flights, plan what you want. Skin care? Hair care? Full range of cosmetics? Write down what products you require, such as formula, packaging, budget, and MOQ (minimum order).
Then visit the InterCHARM website and look for the OEM suppliers listed there. Look at those that appear to be a good match for you, especially those like BonnieCo, who offer a full solution.
What to Do at the Booth
First impressions count at the beauty expo. Look for booths that are professionally done, well-branded, and clean. A professionally done booth will lead you to believe that the business is serious.
Speak with the reps and ask the necessary questions:
- What’s your production capacity?
- How fast can you deliver?
- Do you have OEM or ODM?
- May I request your product test reports?
Bring business cards and notes, and a photo if you can. At a b2b beauty event like this, you can visit 20+ stands in one day. It’s easy to lose track of who spoke to whom.
Sample First, Decide Later
Always buy samples even if you don’t plan to order immediately. Smell and feel the products. Check the packaging quality. Good OEM relationships in Russia begin with samples that demonstrate attention to detail.
If you like a supplier, inquire if they can ship extra samples after the show or if you can come to their factory sometime in the future.
How to Negotiate the Best OEM/ODM Deal
Let’s be realistic: everyone requires the best price. But in a B2B show such as InterCHARM, price is only half the deal. A quality, long-term relationship can be just as valuable, especially with European and American B2B cosmetics manufacturers or Russian B2B foreign trade enterprises.
Build Trust First
Before you talk dollars, talk goals. Let the supplier know you’re committed to being in business for the long term. Share your strategy and long-term needs. This tells you’re not in this for the discount—you’re looking for partners.
Important Issues to Discuss
Once you have built trust, get down to business:
- Price: Inquire about tiered price or bulk order discounts.
- Payment Terms: Can they offer TT (bank transfer), LC, or other terms?
- Delivery Time: Verify how many days from order to delivery.
Request what they do when there is delayed shipping or a delivery that is damaged. This information is important in OEM transactions in Russia, where the shipping schedules tend to be tight.
Protect Yourself with a Transparent Contract
Don’t risk it. A good supplier will willingly enter into a basic agreement covering product details, payment, delivery, and post-sales service.
Make sure the agreement includes specifications for quality control, return policy, and what will occur in the event of delays or mistakes. In the OEM supplier business, having it in writing is good business.
Why BonnieCo Should be Your First Choice Supplier at InterCHARM
So many options to choose from, so why BonnieCo? Let us look in more detail at why they are so unique in the b2b cosmetics industry.
A Proven Leader in OEM/ODM Services
BonnieCo has over 15 years of experience in the cosmetics industry. They have assisted global brands, particularly in Europe, the U.S., and Asia, in producing quality beauty products. Their experts provide one-stop OEM/ODM services, including product design, packaging, production, and even exporting abroad.
Whether you are a small startup company or a big distributor, BonnieCo has everything to assist you. They are a reputable company in Russian B2B cosmetics suppliers, as well as European and American B2B cosmetics suppliers.
Join Us at the 2025 Russia Beauty Exhibition
Thought of visiting InterCHARM? You can meet BonnieCo at the Crocus Expo Center in Moscow, October 15–18, 2025. Come to Hall 2 and see us in person there.
You can also pre-book an appointment on our official website or contact us directly on WhatsApp or WeChat to arrange a private appointment.
No matter your requirement for skincare, hair care, or a full line of beauty, BonnieCo is prepared to help you develop. Their experience, accuracy, and customer-focused attitude make them a wise choice for anyone dedicated to OEM collaborations in Russia.
Conclusion
Attending InterCHARM is not a matter of strolling from stand to stand. It’s a matter of networking, learning about the market, and selecting partners who will make your brand stand out.
So here’s your plan:
- Finish your homework prior to the show
- Ask smart questions when visiting OEM suppliers.
- Test samples carefully
- Negotiate with long-term goals in mind.
- And most importantly, stop by BonnieCo to experience what a world-class OEM/ODM supplier really looks like
The 2025 Russia Beauty Exhibition is your chance to find the perfect partners, develop your business, and internationalize your beauty business. Allow BonnieCo to make it happen for you.
BonnieCo, with over 15 years of experience in cosmetics manufacturing and private-label services, specializes in providing OEM/ODM one-stop solutions for your skin and hair care products.
FAQs
1. What is InterCHARM, and why should customers go?
InterCHARM is Russia’s largest beauty exhibition that attracts international OEM suppliers, brand owners, and distributors. It’s the ideal platform to find reliable partners, test products, and explore OEM partnerships in Russia.
2. How can I find quality OEM manufacturers at the 2025 Russia Beauty Exhibition?
Seek suppliers with valid certifications, in-house R&D, and established manufacturing capabilities. BonnieCo is a highly-rated OEM/ODM factory at InterUCHARM 2025 that provides full customization and turnkey manufacturing services.
3. What are the benefits of trading with Russian B2B cosmetics suppliers?
Russian B2B cosmetic wholesalers will likely provide flexible MOQs, strong quality control, and short lead times, especially at a B2B trade fair such as InterCHARM. BonnieCo’s multilingual team ensures international cooperation to move smoothly and quickly.
4. What type of services does BonnieCo offer to beauty buyers and brands?
BonnieCo offers one-stop OEM/ODM services such as customized formulation, packaging design, private labeling, and foreign logistics—perfect for brands looking for scale-up production and long-term OEM collaboration in Russia.
5. How do I prepare to meet OEM suppliers at a beauty fair?
Set clear goals like target products, budget, and packaging specifications. Hold meetings with leading OEM suppliers like BonnieCo and ask about production schedules, quality control, and price.
6. Why are OEM deals in Russia gaining popularity in B2B cosmetics?
Russian OEM partnerships provide lower costs of production, rapid transportation across Eurasia, and high regulatory compliance. BonnieCo enables customers to access this expanding Russian B2B global commerce network with secure production.
7. Are there opportunities for European and US B2B cosmetic suppliers from InterCHARM?
In fact! Russian producers frequently encounter European and American B2B cosmetic producers at InterCHARM to look for new products and find OEM collaborations. BonnieCo has extensive experience working with foreign brands from both regions.
8. What distinguishes BonnieCo as an international-class exhibitor at InterCHARM 2025?
With more than 15 years of history in the beauty industry, BonnieCo offers premium-quality, GMP-certified OEM/ODM manufacturing. They will be showcasing their products at the 2025 Russia Beauty Exhibition, Hall 2—perfectly positioned for customers looking for a great supplier.
9. How do I start an OEM/ODM project with BonnieCo?
Simply visit bonniecobeauty.com to share your product vision. BonnieCo services every detail of your project from creation and development to packaging and global shipping.
10. Where can I find BonnieCo at the 2025 Russia Beauty Exhibition?
BonnieCo will also exhibit at InterCHARM 2025 in Moscow, Crocus Expo Center, Hall 2. You may also pre-arrange a meeting on our website or reach us directly via WhatsApp or WeChat.
