In today’s fast-paced world of skincare, a truly unique product has never been so important. Consumers are no longer looking for a versus-the-one cleanser or a versus-the-one-cream type of situation. They’re looking for products that are individualized, that produce real results, and have ingredients that they’re familiar with and that they trust. It’s why genuine exfoliation has become such a key component for so many skincare programs.
But the problem is that most private-label skincare products that are available are all the same. Most companies have generic off-the-shelf varieties that don’t help build a unique brand identity. On top of that, formulating your own exfoliant requires experience in skincare formulation, ingredients, regulations, and manufacturing.
This is where BonnieCo comes in. As a veteran cosmetics manufacturer, we help entrepreneurs create customized exfoliating products that are appropriate for their demographic, vision, and business goals. If a new beauty business or brand that wants to overhaul its current product offering comes to mind when you see this guide, that’s because it’s for you.
Let’s begin by understanding the genuine requirements of your customers.
Step 1: Know What Your Customers Want from an Exfoliant
It’s important to identify the kind of exfoliation your product will undergo before you decide on ingredients or even finalizing packaging. There are several kinds of exfoliants, and each serves a particular need for the skin. Matching your product to your customers’ concerns is where your road to success begins.
Physical Exfoliation
Physical exfoliants utilize very fine particles that will buff away the unwanted dead skin cells. Because these are very popular among customers who have hard or oily skin, these products have immediate effects like a smooth feel and clearer pores. Some of the most common ingredients are walnut shell powder, sugar, or silica beads. If your potential customers are seeking immediate, visible effects in the texture of the skin, this will work for you.
Chemical Exfoliation
Chemical exfoliants are all the rage today. They have active ingredients like glycolic acid, lactic acid, or salicylic acid that erase dead skin and cleanse pores. They are perfect for those with breakouts, dullness, or patchy skin. They are also perfect to access the AHA skin and chemical exfoliant growth that skin enthusiasts are embracing all around the world.
Gentle Exfoliation
Other skin varieties require a lighter touch. If your brand is all about sensitive or aged skin, a gentle exfoliant that incorporates enzymes such as papain or bromelain may be the way to go. They buff the skin without irritation or redness, so this is a great choice for niche skincare lines that are all about skin barrier repair.
BonnieCo guides you on how to determine which exfoliation technique suits your brand vision and your customers’ skin issues. That’s the initial stage of designing something new and workable.
But once you know the type of exfoliant your customers require, how do you create it both effective and safe to use?
Step 2: Mix Science and Creativity for Powerful Skincare Formulation
Selecting the correct mode of exfoliation is the mere beginning. A true-performance product requires a phenomenal blend of ingredients and the right texture and shape. It’s where the ODM cosmetics shine the most.
Ingredient Options for Different Exfoliants
Either by physical or chemical exfoliants, the ingredients that you will choose will tell how the product will behave.
- Scrub Particles: Amongst options that include walnut shell powder, sugar, or cellulose, the intensity of harshness differs. We help you select accordingly based on your desired skin feel and end-user.
- Acids: Products such as glycolic acid refine the skin’s texture, lactic acid increases moisture, and salicylic acid is ideal for oily skin. Recent additions, such as lactobionic acid, are ideal for subtle anti-aging benefits.
- Enzymes: For mild exfoliation purposes, papain and bromelain are plant enzymes that are very effective for sensitive skin.
Dosage Forms That Fit Your Intuition
A multitude of dosage forms let you create a personalized skincare experience. If your product must be a once-daily-use gel or a once-weekly treatment masque, the format determines how it functions and how the customers will use it.
- Scrubs: They may be oil-based, gel-based, or cream-based. They all have a varied feel and lubrication level.
- Cleansers: Incorporating exfoliating ingredients into a face wash creates gentle everyday usage.
- Toners or Serums: Ideal for once-daily chemical exfoliant use.
- Masks: They offer in-depth treatments that incorporate aha skin acids or enzymes for periodic, stronger effects.
At BonnieCo, we also formulate your ingredients to balance for safety and performance. For instance, we may combine salicylic acid with calming ingredients to help decrease irritation, or combine physical exfoliants and fruit acids for a double-action product.
Now that your formula is complete, how do you know it will be great to work and resonate with your brand?
Step 3: Build a Memorable Experience Through Texture, Fragrance, and Packaging
In the skincare industry, the texture is no less crucial than the efficacy. The appropriate package, fragrance, and texture will propel a subpar product to signature status. This is why your beauty business will stand out amidst the competition.
Sculpting the Skin Texture and Feel
How a product feels when it’s being used or post-use may determine whether or not you will buy it again. Do you like a creamy or gelled scrub that’s light? Should it have a post-use skin feel so it’s soft and fresh or highly moisturized?
We help you adjust:
- Flow and spreadability
- Graininess or smoothness
- After-feel: non-drying, silky, or hydrating
We also add moisturizers and calming agents to keep the skin cheerful, particularly after exfoliating.
Scent and Fragrance Options
Scents are also closely related to brand identity. Brands may want a strong signature fragrance. Brands may want a light, neutral scent or a fragrance-free option. We have a wide array of options, from accommodating unique skincare fragrance creation.
Your Brand’s Reflection in the Packaging
Your package needs to work for your brand identity and fight for shelf or web real estate. We accept a wide range of packages:
- Tubes, jars, bottles, and even individual-use packets
- Various textures and materials (glossy, matte finish, frosted
- Your color and finish selection for your brand
Working very closely with your cosmetics manufacturer makes the package itself a part of the end-product experience. But for a young brand that’s not committed to big runs yet?
Step 4: Launch Fast and Flexibly with Low Minimum Order Quantity
The majority of new private label skin care business owners fear having to purchase in bulk just to get started. We at BonnieCo make it easy.
Small Lot Production for Pre-Market Test
Our minimum order quantity (MOQ) is low, so that you may sample a product for a small initial investment. This gives you the freedom to experiment in the marketplace, get feedback from end-users, and refine your products.
One-Stop Service from Concept to Shelf
You don’t have to be a skin guru. We offer full-chain services that include:
- Product idea generation
- Skincare formulation and testing
- Packaging sourcing
- Production and capping
- Regulatory filings and paperwork
This overall support enables small beauty companies to compete against their rivals.
Rapid Turnaround and Convenient Schedule
Because we have small-batch manufacturing, we also respond quickly than mass manufacturers. It keeps you current and able to capitalize on shifts in the market, the very day they happen.
Then what occurs when all this happens together?
Conclusion
In a competitive market, creating a novel exfoliating item demands something greater than a fantastic formulation. It demands visionary planning, scientific know-how, and a partner that understands your vision. That’s precisely the offering of BonnieCo.
If you’re looking for a rich sugar scrub body treatment or a mild AHA facial toning solution for regular facial use, we formulate a proprietary item that’s new, innovative, and yours. From formulation to labeling, we create a personal label line that’s all yours.
Flexible minimum order quantity, complete-service assistance, and extensive experience in ODM cosmetics are all a part of why we help your beauty brand take flight.
Do you want to create a personalized exfoliant that your customers will adore? Begin your skincare business today. Contact us now.
BonnieCo, with over 15 years of experience in cosmetics manufacturing and private-label services, specializes in providing OEM/ODM one-stop solutions for your skin and hair care products.
Frequently Asked Questions (FAQs)
1. Can I develop a distinct exfoliating product when I am a new brand?
Yes. At BonnieCo, we are dedicated to assisting new and existing beauty companies in creating bespoke skincare products. We offer a low minimum order so that you may easily get started without a great big upfront investment.
2. How do I customize the type of exfoliants?
You also have physical exfoliants (e.g., scrubs), chemical exfoliants (AHAs, BHAs), and enzyme-based products. We help you identify the very best formulation for your skincare, given your brand goals and your end customers.
3. Does your firm perform the package design and development work?
Absolutely. We provide complete help with custom-made packaging, for example, jars, tubes, and bottles. Our team ensures that your exfoliant doesn’t merely work great but also feels and looks high-end.
4. What if I have no idea regarding ingredients to incorporate?
No issues. Our R&D will take you through the selection of ingredients, pairing your idea with safe and effective actives. This can be AHA skin acids, moisturizing ingredients, and soothing ingredients.
5. What services does BonnieCo offer?
End-to-end solutions–from idea, formula development, sampling, and manufacturing to regulatory submission. We are your total ODM cosmetics partner. We are your trustworthy cosmetics manufacturer that you can count on.
