In the beauty and cosmetics world, being in trend and finding the best partners is what makes the difference between success and failure. That’s where InterCHARM comes in — Russia’s biggest beauty exhibition and one of the top international industry trade shows. If you are interested in finding new products, creating OEM partnerships in Russia, or meeting stable B2B cosmetics suppliers from all over the globe, this is the show for you.
The 2025 Russia Beauty Exhibition will be bigger and better than ever before, with more than 1,100 visitors and 71,000+ attendees anticipated. Whether you are a salon owner, distributor, private label business owner, or manufacturer, InterCHARM Russia 2025 is the ideal place to network, learn, and expand.
Here, we shall walk you through the key highlights of InterCHARM, recall some of the largest brands to have visited previous shows, and give you an exclusive preview of BonnieCo — a fast-growing Chinese private label cosmetics manufacturer and one of the most highly awaited exhibitors at the exhibition this year.
Why InterCHARM Russia 2025 Is a Must-Attend B2B Beauty Exhibition
There are beauty exhibitions everywhere in the world, but none are as huge and influential as InterCHARM. This annual expo in Moscow unites a worldwide family of professional cosmetics producers, product developers, and decision-makers in one gigantic hall.
To take place between Oct 15–18, 2025, at the Crocus International Exhibition Center, InterCHARM will cover over 50,000 square meters and welcome specialists from over 30 countries. With 1,100+ exhibitors and 71,000+ visitors, it’s the largest B2B event in Europe and Asia for beauty and personal care products.
But InterCHARM is not just about big numbers — it is also about diversity. The exhibition is organized into target sectors that enable visitors to navigate more conveniently the specific areas that are of interest to them:
- Technological Beauty: Smart skincare appliances, AI-based treatments, and digital beauty solutions
- Green and Sustainable: Natural, organic, and green products with sustainable sourcing
- Professional Beauty: Salon equipment, skincare systems, hair care kits, and packaging solutions
You’ll find everything from skin care serums and shampoo kits to manicure accessories, spa equipment, and packing materials. Among the firms represented at the event are OEM partnership specialists from Russia, providing regional and global buyers with the ability to develop or design their own private label products.
This is especially opportune as the Russian beauty market is growing fast.
The Russian Beauty Market Is Full of Opportunity
According to recent industry reports, the Russian beauty market is currently valued at over $20 billion USD and is expanding at a mean rate of 8% annual growth. Russian consumers spend $334 a year on personal care and cosmetics — and that number is still increasing.
There are increasing numbers of consumers buying online skincare and hair care products, and an increasing demand for high-performance and clean-label ingredients. Local production cannot suffice, however. An opportunity is thus created for russian B2B cosmetics exporters and international B2B cosmetics suppliers to fill the gap.
If you want to contact more of your Russian foreign trade B2B audience, talk to European and American B2B cosmetics suppliers, or find potential Asian brands, then InterCHARM is where you start.
As we already know why InterCHARM 2025 is so important, let’s see who has been making waves in the past years.
Recap of Past InterCHARM Exhibitors: Brands to Know by Category
So, what will you find at InterCHARM 2025? A good place to start planning is to check out the leading exhibitors from last year. They are international and the best in their class — from premium haircare to AI-driven skincare technology.
Let’s take a closer look at some of the leading names from earlier InterCHARM exhibitions:
| Category | Brand | Country | Core Products / Highlights |
| International Premium Brands | MOROCCANOIL | Israel | Argan Oil Hair Care |
| OLAPLEX | USA | Repair Technology for Hair | |
| Babyliss Pro | France | Smart Curling Irons, Hair Transplant Devices | |
| Natural and Organic | Arnebia Speick | Germany | Herbal Toothpaste, Natural Ingredient Skincare |
| Schnenberger | Germany | Halal Cold-Resistant Skincare | |
| Technological Beauty Devices | iS CLINICAL | USA | AI Skin Analyzer, Medical Aesthetic Skincare |
| ADN | Israel | Dermatology-Backed Acne Treatments | |
| Salon Equipment | EMIL | Russia | Dust-Proof Manicure Kits |
| Kapous Cosmetics | Russia | Hyaluronic Hair Dyes, Hair Care Lines | |
| Middle East & Asia | Fartak Lotus | Iran | Eco-Friendly Cosmetic Ingredients |
| ACO Parfums | India | Value-Driven Perfumes | |
| Two Mark | Saudi Arabia | High-End Niche Perfumes | |
| Chinese Brands | Shanghai Skincare | China | AI-Powered Customized Serum |
| BonnieCo | China | Vitamin C Set, Skincare & Haircare Leader |
These brands reflect the international flavor of the InterCHARM exhibition, where premium products from European and American B2B cosmetics producers co-exist with innovative players from China, India, and the Middle East.
Since you now know who contributed the most previously, let’s have a look at a new Chinese firm breaking news in 2025.
Best Chinese OEM & Private Label Cosmetics Manufacturer at InterCHARM 2025
One name you won’t want to miss looking for at this year’s InterCHARM is BonnieCo, a powerhouse Chinese beauty products manufacturing firm. With its emphasis on quality and full-chain service, BonnieCo is more than a product supplier — it’s a true private label cosmetics manufacturer helping global businesses to create from concept to shelf.
Therefore, what differentiates BonnieCo at the 2025 Russia Beauty Exhibition?
Full-Chain Beauty Solution
BonnieCo provides a beauty brand with all that it needs — from R&D, formulation, and packaging, to design and brand incubation. They operate six private-label brands like SenseInsCare, AuQuest, prettyin, JellyPrm, PURC, and PROINSCARE with plenty of tested product options for their customers.
Certified Quality You Can Trust
With its ISO, GMPC, FDA, and BPOM certification, BonnieCo meets the requirements expected by leading European and American B2B cosmetic wholesalers. This allows it to be easily imported and resold by Russian and foreign buyers.
High Production Capacity
BonnieCo has a 50,000-square-meter facility with 23 lines and 150 tons of daily emulsification capacity. They operate more than 30 pieces of automated machinery, offering flexibility and volume — ideal for big-box retailers or specialty labels in search of OEM partnerships in Russia.
Multi-Category Coverage
Their authority reaches to:
- Skin care: Vitamin C masks, cleansers, serums
- Hair care: Shampoo sets, scalp care
- Bodycare: Moisturisers, scrubs, complete sets
If you are buying from Russian B2B cosmetic suppliers or are in a position to make the transition to an Asian professional cosmetic manufacturer, BonnieCo is a smart, scalable choice.
But beyond brand strength, what is so great about InterCHARM 2025 as a beauty buyers’ event?
Business Opportunities for B2B Buyers at InterCHARM 2025 (And How BonnieCo Fits In)
As the Russian beauty market expands, so does the demand for efficient, cost-effective, and innovative suppliers. These are three of the most critical trends to reshape the market — and how BonnieCo is poised to respond.
1. Natural Ingredients Demand is Rising Among Consumers
Over the past year, Russian consumer demand for “natural ingredient” products has grown 45%. Consumers are looking for clean, plant-based formulas — and they’re willing to pay extra for them.
BonnieCo’s Strength:
BonnieCo sources materials worldwide from quality-approved suppliers in France, Canada, Japan, South Korea, and Morocco. With over 15 years of experience in formulating and a track record of delivering international quality, they are a leading supplier for B2B cosmetics purchasers looking for clean-label products.
2. Local Production Cannot Match
Domestic beauty factories in Russia are not able to satisfy the increasing demand. Almost 70% of Russian beauty companies utilize imported OEMs for production.
BonnieCo’s Opportunity:
As a private label cosmetics manufacturer that has FDA/BPOM-approved facilities and short shipping lead times, BonnieCo is actually already bridging this supply gap. They offer OEM partnerships in Russia as well for companies who wish to create private label product lines.
3. Salons and E-Commerce channels seek new product lines
Russian web stores, beauty salons, and resellers are all looking for inexpensive, fashionable product lines that they can rapidly put on the market.
BonnieCo’s Solution:
BonnieCo provides multi-brand matrix and tailor-made development solutions — from small orders to market-ready packaging and even branding. Its adaptability provides both large distributors and small enterprises with an advantage in the market.
Evidently, InterCHARM is not only a beauty show — it’s where all these meaningful connections are made, live.
And where do inquisitive consumers come in?
Visit BonnieCo at InterCHARM 2025 & Grow Your Beauty Business in Russia
If you are attending InterCHARM Russia 2025, do not miss visiting BonnieCo’s booth. They will offer special sample kits and one-on-one talks to present new product lines, custom orders, and long-term B2B cooperation.
Drop by their official contact page below for a visit or private demo reservation: https://bonniecobeauty.com/contact-us
That’s what you get when you do business with BonnieCo:
For Brands:
- Trend-led product development
- Help with certificates and compliance.
- Repeated mass production
For Buyers
- Branded product lines
- Competitive pricing and rapid turnaround
- Continued support and product maintenance
As more and more Russian businesses turn to russian b2b cosmetics suppliers, BonnieCo is ready to be at the forefront. From hair care to skin care, from idea to final packaging, they’re a partner you can rely on.
Last Thoughts
Whether you’re a seasoned buyer or newcomer to the market looking to get into the business, InterCHARM allows you immediate access to the world’s top beauty manufacturers. And with companies like BonnieCo bringing size, creativity, and true quality to the show, 2025 could be the time you discover your next big hit.
If you are committed to establishing your brand, launching a private label range, or entering OEM collaborations in Russia, no moment is more opportune than the present — and no event more appropriate than InterCHARM Russia 2025.
BonnieCo, with over 15 years of experience in cosmetics manufacturing and private-label services, specializes in providing OEM/ODM one-stop solutions for your skin and hair care products.
FAQs
1. What is InterCHARM and why is it important?
InterCHARM is Russia’s largest beauty exhibition and one of the top B2B exhibitions in Europe and Asia. It unites buyers, distributors, and professional producers of cosmetics worldwide.
2. Where and when will InterCHARM Russia 2025 take place?
The 2025 Russia Beauty Exhibition will be held from October 15 to 18 at the Crocus International Exhibition Center in Moscow.
3. Who is InterCHARM 2025 for?
This is a good opportunity for salon proprietors, brand creators, retailers, and those looking to acquire OEM partnerships in Russia or to be partnered with a private label cosmetics producer.
4. What are the products available at the exhibition?
You can find skincare, hair care, nail care, packaging solutions, and smart beauty technologies — all from top B2B cosmetic companies and Russian B2B cosmetic distributors.
5. How is BonnieCo different from other exhibitors?
BonnieCo is a private label cosmetics OEM factory in China, providing full-service product development. With international certification and a huge factory, it’s an excellent option for those who are looking for OEM cooperation in Russia.
