The beauty world evolves and changes, and there’s no better way to see the future of cosmetics up close and personal than at the 2025 Russia Beauty Exhibition. One of the biggest and most important events in the beauty industry worldwide, this year’s event in Moscow is more exhilarating than ever.
Why so? Because Russia isn’t merely another market—it’s a thriving hotbed of beauty with rising consumer appetite to match, a stable bridge for trading into Asia, and lots of room for innovation. For beauty players like BonnieCo, it’s the perfect stage to launch new innovations, establish alliances, and communicate with thousands of industry experts.
Let’s have a detailed analysis of the Russian international beauty market, the major trends in this year’s Intercharm Moscow, and the trends to watch out for in 2025.
The Rising Power of the Russian Beauty Market
Today, Russia is a major player in the beauty market of Europe. It ranks as the fourth biggest cosmetics market in Europe as of the year 2025 and has a value in excess of $20 billion. More surprisingly, perhaps, the market grows by approximately 8% each year. Two years ago alone, the country saw a 17.3% increase in the sales of cosmetics, perfumes, body care items, and make-up and skin care products to $9.7 billion.
So what’s fueling the boom? It’s not solely demand, although Russian consumers are clearly spending more on self-care. It’s also trade. Russia-China commerce hit $240.1 billion in 2023, and beauty was a huge driver. Chinese manufacturers, using their strategic location and good logistics, have now emerged as major providers of good-quality but price-effective Russian beauty products.
These increasing trade relationships have also made OEM partnerships in Russia possible for the first time, enabling firms to have products customized through stable manufacturers in nations like South Korea and China. With this form of international cooperation on the rise, the 2025 Russia Beauty Exhibition isn’t a trade exhibition in the classical sense but a window to the future of beauty everywhere.
Wondering how all these opportunities fit into this event. What makes this year’s beauty expo so unique?
Inside the 2025 Intercharm Moscow Exhibition
The 2025 Russia Beauty Exhibition will be organized by Intercharm Moscow, the largest and most highly anticipated beauty trade exhibition in Russia. It will be held on October 15-18, 2025, within the Crocus Expo IEC in Moscow—a modern exhibition complex that’s well known for arranging top global events.
When and Where Is It Happening?
The B2B exhibition for this year occurs in mid-October and shall be held in the top-notch Crocus Expo International Exhibition Centre in Moscow. Strategically located in the city center and highly accessible, it’s the right location for international-scale business events—perfect for a beauty expo of this scale.
How Big Is the Event?
The event spans over 60,000 square meters across seven separate halls this year. The event will feature 1,400+ exhibitors and a combined audience of over 70,500 industry professionals from at least 17 nations. It has attendees as varied as Russian B2B cosmetics suppliers and European and American B2B cosmetics suppliers, so the event will have an international flair.
Who Will Be There?
Salon proprietors, product developers, and supply chain experts will all be there. You’re launching a product to market, you’re on the hunt for a partner to manufacture your product in China as an OEM, or you’re building a new supply chain—Intercharm Moscow should be on your calendar.
Now that the logistics have been taken care of, on to what really makes this exhibition stand out: the new concepts, the new technologies, and the global influences that will shape the future of beauty.
Top Highlights You Should Not Miss
This year’s beauty fair didn’t disappoint in the way of innovation. Walking the halls of Intercharm Moscow, you’d notice right away: beauty is getting smarter.
1. Smart Beauty Tools Take the Stage
Smart products ranged from AI-based skin analyzers to app-operated curling irons. They provide customized skincare products to both end-users and professional users that illuminate the multiple areas of their beauty and their needs in a more in-depth manner.
There was a buzz caused by beauty trends within the medical field as well. New mini injectables and handheld RF devices debuted to deliver the results of salons to Russian salons and homes.
2. Eco-Friendly Beauty Goes Mainstream
Sustainability was not just a theme but a trend. There were a number of brands with biodegradable packaging, plant-based hair color, and natural product lines that used locally sourced ingredients like Russian birch sap and sea buckthorn.
This shift mirrors a global trend towards sustainable beauty, both Russian OEM alliances and Russian B2B foreign trade are beginning to adapt in order to cater to the needs of customers in terms of the environment.
3. Combining Culture and Innovation
One of the most futuristic elements of the series was the integration of cultural heritage and contemporary technology. For example, Russia’s traditional banya (sauna) beauty treatments were reinvented through the use of high-technology spa machinery, reviving traditional treatments in a new form.
There were also industry forums on all aspects of AI in beauty to sell forecasts worldwide and cross-border OEM cooperation, transforming the 2025 Russia Beauty Exhibition into a trade fair and a source of knowledge.
And what does that mean for the future of the beauty industry? Take a look at the trends driving the Russian market for the coming year.
Top Beauty Trends to Watch in Russia for 2025
One of the highlights of any B2B exhibition is always the forecasting of trends, and the last event gave some clear signs of the direction the industry was headed.
1. Natural and Functional Skincare Is Taking Over
Russian consumers are seeking good and natural products for the skin. Products that have minerals, vitamins, proteins, and plant extracts are flying off the shelf. Certified organic and vegan products are also popular. Owing to the harsh, cold, and long Russian winters, moisturising and repairing products are also very popular.
This becomes a windfall for Russian OEM partnerships because Russian brands are now free to partner with Chinese and Korean manufacturers to create products to meet these needs. It also stimulates Russian B2B international trade to expand into more beauty and wellbeing-oriented products.
2. Affordable Brands Are Winning the Market
Customers are tightening their purse strings today, and that is driving the market. Affordable beauty products that continue to deliver are top sellers. Chinese beauty products, especially, are moving off the shelves because they have the right balance of price and performance.
What this means for companies is that there’s significant scope for expansion with the support of OEM manufacturing in China. Beauty companies have the chance to produce products at a reduced cos,t yet impress clients with phenomenal results. Such partnerships are revolutionizing the beauty industry in Eastern Europe.
3. E-commerce and Cross-Border Business Are Growing Fast
Another crucial trend for 2025 is the expansion of internet sales of beauty products. The number of internet users purchasing cosmetics in Russia keeps on growing without a letup. It is because of this that Intercharm Moscow featured a whole section on e-commerce solutions in 2025.
Even more so, cross-border trade is thriving. More and more brands are collaborating with Russian B2B cosmetics manufacturers to co-develop products, cooperate in markets, and even establish joint ventures. This move towards co-branded alliances away from selling pure products is connecting the world of beauty closer than ever before.
And in what way does BonnieCo fit into all this? Let’s have a closer look.
BonnieCo at the Heart of the Action
As a beauty and skincare industry leader in China, BonnieCo feels privileged to participate in the 2025 Russia Beauty Exhibition. After a successful exhibition in 2024, we are returning this year as well to network, collaborate, and forge new opportunities in one of the world’s most vibrant beauty markets.
At our booth, we will have our line of ecological products, intelligent skincare appliances, and OEM/ODM products for the international and Eastern European brands. From start-up to international distributor, do stop by and let us discuss customized formulation and packaging, and how we may collaborate successfully.
We believe in the power of B2B exhibitions in bringing people together and building strong, productive alliances. By focusing on innovation, value for money, and sustainability, BonnieCo is ready to grow as a partner for our customers worldwide—and that includes those seeking OEM partnerships in Russia.
So, are you ready to uncover the future of beauty together with us?
Final Thoughts
The Russia Beauty Exhibition 2025 not only represents an exhibition but also a source of new ideas, unconventional innovations, and important contacts. With the Russian beauty market still growing and developing, the companies that seize the opportunity today will shape the market of the future.
Whether you are in need of cost-effective cosmetics products, environmentally friendly packaging, or reliable OEM production in China, this is the place you do it. And since BonnieCo will be present at Intercharm Moscow, we are excited to meet the experts who also envision the potential of the future.
Don’t miss your chance to network. See you on the exhibition floor!
BonnieCo, with over 15 years of experience in cosmetics manufacturing and private-label services, specializes in providing OEM/ODM one-stop solutions for your skin and hair care products.
Frequently Asked Questions (FAQs)
1. What is the Russia Beauty 2025 exhibition?
It’s a major B2B beauty exhibition in Moscow that hosts international as well as Russian beauty products, technologies, and suppliers.
2. When and where is Intercharm Moscow 2025?
15-18 October 2025 in the Crocus Expo IEC in Moscow.
3. Who should attend this beauty exhibition?
Brand proprietors, distributors, OEM partners, professional salon personnel, and anyone along the beauty supply chain.
4. Will BonnieCo participate?
Yes, BonnieCo will also highlight its latest range of skincare, packaging, and OEM.
5. What are the top trends for 2025?
Smart beauty tech, sustainable products, and budget-friendly skincare dominate the market this year.
